Gap has announced a new spring ad campaign, Lived-In, starring a number of rising stars including Breaking Bad actor RJ Mitte, British singer/songwriters Anna Calvi and Birdy, and recording artist Theophilus London.

The aim of the campaign is to celebrate an 'authentic attitude' and Seth Farbman, Gap's Global Chief Marketing Officer, commented 'We are proud of our tradition of finding emerging talent from around the globe and sharing them with the world in an authentic and meaningful way'. The campaign, shot by David Sims, also features singer/songwriter Ernest Green, actress Julia Garner and photographer Lina Scheynius.